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Promoting Your Site

Xanatos takes on the hassle of registering your site with the search engines and directories as part of your web site design service. We don't just use one of those autopromoter software packages- we use professional site promotion firms that "Deep Submit" your site to literally hundreds of search engines, directories, yellow- and white-page listings, and get the highest search ranking we can. Many of our clients rank within the top ten on their target key word searches, and everybody knows the importance of that top ten to getting people to your site.

We Know the Secrets!

Unlike most so-called "web designers", we know the secrets of search engine ranking. We won't publish the various algorhythms the various engines use, but in a nutshell, it works like this:

Search engines once just looked at word frequency and provided your positioning based on that. Soon, people caught on to this and began abusing the fact by loading their site with hidden text that had absolutely no relevance to the actual content of the site. So search engines got savvy and developed complex routines to verify that the site really had the content it said it did.

These routines will check several main fields in the document: Title, Meta tags, Headers, and text, and ensure a direct correspondance between these items. They also check against old tricks like white text on a white background. Only if the checked items prove to be valid will the documents get a relevant ranking position. Some search engines, such as Yahoo!, go one step further and rely on human eyes to ensure that the sites they list are quality!

Xanatos develops your site with these criteria in mind, and designs behind-the-scenes to ensure your site gets the highest ranking we can obtain.

Once your site has been listed with the engines and directories, it's important to Keep it fresh to get return visitors!

One part's on you...

One factor in promoting your site that is often overlooked is your own local marketing. While it would seem obvious, many people forget to include their web address on their business communication and marketing tools. Your web address should be included on every instance of:

Business cards
Print Advertising copy (newspapers, magazines, etc.)
Leave-behind marketing such as brochures and flyers
Direct mail pieces
Yellow pages directory listing
Anything else that you use to bring awareness of your products or services to the public

This single piece of marketing advice can have a significant impact in your web site's success. Cast your net wide!